mea44 Privacy Policy

1. About This Policy

This Privacy Policy applies to all personal data processed by mea44 in connection with the mea44 platform, including the website at mea44.co, all associated account services, sportsbook, casino, slots, and customer support channels. References to "mea44", "we", "us", or "our" in this Policy refer to the mea44 platform operator. References to "you" or "your" refer to any individual whose personal data is processed under this Policy.

mea44 is committed to handling personal data responsibly and in compliance with applicable data protection principles. This Policy is reviewed periodically and updated when material changes are made to our data practices. The "Last Updated" date at the top of this page indicates when the Policy was most recently revised.

2. Personal Data We Collect

2.1 Registration & Account Data

When you create a mea44 account, we collect the information you provide during registration, including your full legal name, date of birth, email address, mobile number, residential address, and chosen username. This data is necessary to open and maintain your account and to complete mandatory identity verification (KYC).

2.2 Identity Verification Data

To comply with applicable anti-money laundering (AML) and Know Your Customer (KYC) obligations, mea44 collects identity documents such as a copy of your national identity card (MyKad), passport, or other government-issued identification, along with proof of address documentation where required.

2.3 Financial & Transaction Data

mea44 collects data relating to financial transactions on your account, including deposit methods (e.g., Touch n Go eWallet, Boost, DuitNow, Maybank, CIMB, Public Bank, Visa, Mastercard), transaction amounts, timestamps, and withdrawal destination details. This data is necessary for payment processing, fraud prevention, and regulatory record-keeping.

2.4 Betting & Gaming Activity Data

mea44 maintains records of all betting and gaming activity conducted through your account, including markets wagered on, stake amounts, game sessions, bet outcomes, and bonus usage. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory compliance.

2.5 Technical & Device Data

When you access the mea44 platform, we automatically collect certain technical data including your IP address, browser type and version, device type and operating system, session timestamps, and referring URL. This data is used for security monitoring, fraud detection, and platform performance analysis.

2.6 Communications Data

If you contact mea44 via Live Chat, email, or any other support channel, we retain records of those communications for service quality, dispute resolution, and regulatory purposes.

3. How We Use Your Personal Data

mea44 uses your personal data for the following purposes:

• Account Administration — Opening, maintaining, verifying, and closing your mea44 account; processing login and session authentication.
• Service Delivery — Processing bets, settling game outcomes, crediting winnings, and fulfilling withdrawal requests in MYR.
• Identity Verification & AML Compliance — Conducting KYC checks, screening against applicable sanctions lists, and meeting anti-money laundering obligations.
• Fraud Prevention & Security — Detecting and preventing unauthorised account access, fraudulent transactions, and prohibited conduct as defined in the mea44 Terms & Conditions.
• Responsible Gaming — Monitoring account activity for indicators of problem gambling; enforcing self-exclusion and deposit limits set by the account holder.
• Customer Support — Handling queries, complaints, and disputes submitted through any mea44 support channel.
• Legal & Regulatory Compliance — Meeting data retention, reporting, and record-keeping obligations imposed by applicable gaming, financial, and data protection regulations.
• Platform Improvement — Analysing aggregated, anonymised usage data to improve platform functionality, user experience, and product offerings.
• Marketing Communications — Sending promotional offers and bonus notifications to account holders who have opted in to receive such communications. You may withdraw this consent at any time via your account settings.

4. Legal Basis for Processing

mea44 processes your personal data on the following legal bases:

• Contract Performance — Processing necessary to open your account, deliver platform services, and execute financial transactions as described in the mea44 Terms & Conditions.
• Legal Obligation — Processing required to comply with KYC, AML, and gaming regulatory obligations applicable to the mea44 platform.
• Legitimate Interests — Processing for fraud prevention, platform security, responsible gaming monitoring, and platform improvement, where these interests are not overridden by your data protection rights.
• Consent — Processing for marketing communications and non-essential cookies, where you have provided explicit, informed consent. Consent may be withdrawn at any time without affecting the lawfulness of processing prior to withdrawal.

5. Cookies & Tracking Technologies

mea44 uses cookies and similar tracking technologies to operate and improve the platform. Cookies used on the mea44 platform fall into the following categories:

• Essential Cookies — Required for core platform functionality including user authentication, session management, and security. These cookies cannot be disabled without impairing your ability to use the platform.
• Analytics Cookies — Used to collect aggregated, anonymised data about how users navigate the platform. This data is used solely for internal performance analysis and product improvement.
• Preference Cookies — Store user preferences such as language settings and display configurations to personalise your platform experience.
• Marketing Cookies — Used to deliver relevant promotions to logged-in account holders based on their platform activity. These cookies are only active where you have provided marketing consent.

You may manage your cookie preferences through your browser settings. Note that disabling essential cookies will affect your ability to use the mea44 platform.

6. Sharing Your Personal Data

mea44 does not sell, rent, or trade your personal data to any third party. We may share your data in the following limited circumstances:

• Payment Processors — Financial data is shared with payment service providers (including e-wallet operators such as Touch n Go eWallet and Boost, and bank FPX network providers) strictly to process your deposits and withdrawals.
• KYC & AML Providers — Identity verification data is shared with certified third-party KYC and AML screening providers under contractual data processing agreements.
• Game Content Providers — Aggregated, non-personally identifiable game session data may be shared with certified game providers for RNG audit and payout integrity reporting purposes only.
• Regulatory & Law Enforcement Authorities — mea44 will disclose personal data to competent authorities where required to do so by applicable law, court order, or regulatory mandate, without prior notice to the affected account holder where legally required.
• Corporate Transactions — In the event of a merger, acquisition, or sale of substantially all of mea44's assets, your personal data may be transferred as part of that transaction, subject to the same data protection commitments in this Policy.

7. International Data Transfers

mea44 primarily processes and stores personal data within secure infrastructure. Where personal data is transferred to service providers operating in other jurisdictions — for example, certified cloud infrastructure providers or KYC screening services — mea44 ensures that appropriate data transfer safeguards are in place, including contractual data processing agreements that impose equivalent data protection standards to those applied by mea44.

8. Data Retention

mea44 retains your personal data for the following periods, after which data is securely deleted or anonymised:

• Active Account Data — Retained for the duration of your account registration and for a period of five (5) years following account closure, in compliance with applicable AML record-keeping obligations.
• KYC & Identity Documents — Retained for a minimum of five (5) years following the completion of verification, in line with anti-money laundering regulatory requirements.
• Transaction Records — Retained for a minimum of five (5) years from the date of the transaction for financial record-keeping and regulatory reporting purposes.
• Support Communications — Retained for a period of three (3) years from the date of the last communication for dispute resolution and service quality purposes.
• Marketing Consent Records — Retained for the duration of your account registration to demonstrate the basis on which marketing communications were sent.

9. Your Data Protection Rights

Subject to applicable law and regulatory limitations, you have the following rights in relation to your personal data held by mea44:

• Right of Access — You may request a copy of the personal data mea44 holds about you.
• Right to Rectification — You may request correction of inaccurate or incomplete personal data associated with your account.
• Right to Erasure — You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to mea44's legal retention obligations.
• Right to Restriction — You may request that mea44 restrict the processing of your personal data in certain circumstances, such as where you contest its accuracy.
• Right to Data Portability — You may request a structured, machine-readable copy of personal data you have provided to mea44, where technically feasible.
• Right to Withdraw Consent — Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time via your mea44 account settings.
• Right to Object — You may object to processing based on legitimate interests, including direct marketing, at any time.

To exercise any of these rights, contact the mea44 support team via Live Chat or email at the address listed in the footer. mea44 will respond to verified data rights requests within 30 days.

10. Children's Privacy

The mea44 platform is strictly restricted to individuals aged 21 and above. mea44 does not knowingly collect personal data from persons under the age of 21. If mea44 becomes aware that personal data has been collected from an underage individual, the associated account will be closed immediately, all funds will be returned to the verified deposit source, and all personal data collected will be deleted as promptly as possible. If you believe a minor has registered an account, please notify mea44 support immediately.

11. Security Measures

mea44 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the mea44 platform.
• Encrypted storage of account credentials and sensitive personal data at rest.
• Role-based access controls limiting internal access to personal data to authorised personnel only.
• Continuous monitoring of login activity and automated detection of anomalous account behaviour.
• Regular security assessments and penetration testing of platform infrastructure.

No security system is entirely infallible. In the event of a data breach that is likely to result in a risk to your rights and freedoms, mea44 will notify affected account holders and relevant authorities as required by applicable law, without undue delay.

12. Changes to This Policy

mea44 reserves the right to update this Privacy Policy at any time. Where material changes are made, mea44 will notify registered account holders by email or by displaying a prominent notice on the platform prior to the changes taking effect. The "Last Updated" date at the top of this page will be revised to reflect any amendments. Your continued use of the mea44 platform following notification of a material change constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have a privacy concern relating to your mea44 account, please contact the mea44 support team:

• Live Chat — Available 24/7 directly on the mea44 platform. Average response time: 3–5 minutes.
• Email — [email protected]. Average response time: 4–6 hours.

This Privacy Policy was last reviewed on 11 June 2026. For historical versions of this Policy, please contact mea44 support.